If you are an electrician, plumber, or some other type of tradesman, you operate your business a little differently than a standard store that sells a variety of products. Although you sell products too, your main value is in your ability to provide a much-needed service. The average person certainly can't wire a new outlet or fix broken water pipes. While your services may be vital to homeowners in your community, you have to find a way to let people know you exist and are ready to help.
You may not even have an official business site. Maybe you work from a home office and operate from your mobile van or truck. No matter how your business is set up, it can benefit from having an online presence. A website will act as a source of information for your customers and a source of new business for you.
To be effective, your site must look professionally done and it must rank well in the search engine results. While your site doesn't have to include a lot of pages, it does need a few essentials, and it must be designed in an appealing way. A web design company can handle all of those details for you. You don't want a goofy looking site that casts your services in a bad light. Consumers today expect every business to have a website and expect a certain level of professionalism in the design.
A well made site will make you look like a true professional tradesman. Tradesmen websites need to offer pertinent details such as contact information, services provided, areas serviced, prices or a form for price quotes, contact form, hours of operation, and testimonials from previous clients. Although it isn't necessary, your customers may also appreciate articles that help them with simple problems such as how to unclog drains or how to maintain a septic tank.
You can put the URL of your website on your business cards, the side of your van, and in your TV or radio commercials. If your website name is something catchy and memorable, your customers may think to call you the next time they need your services. The best way to advertise your website is to get it ranked well in the major search engines.
A customer who needs work done around their home will probably go to Google and search for a local service provider. You want your company to be at the top of the listings returned in the search engine results.
Consumers usually select among the few top listings, so if your site shows up on page 2 in Google, it won't draw in much business.
The problem is your competitors want high listings too, so you need a professional web designer who can properly optimize your site to beat your competitors. It may sound complicated, and it would be if you did it yourself. If you choose the right web design company, all you have to do is supply them with the details of your business. They will handle creating your site and getting it ranked well so you can draw in new customers and increase your profits.
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