Content Is King: Show Us What You're Made Of!

Engaging, engaging 1 2 3...

A website needs to address it's audience in their own language. We find a good place to start is by demonstrating knowledge of issues the user may be facing and highlight potential solutions. We broadly tend to use these three steps:

Pose a scenario - preferably one the user may not even realised they have encountered Highlight the severity of the issue citing references Explain how your product or service offers the best resolution.

Get the right person for the job

Having a decent copywriter is more important than people tend to realise. If' your writer is worth their salt, they will understand the tone of voice needed. Their skills will allow them to balance the difficult task of demonstrating your industry skills and knowledge, while addressing them in a language your audience can understand.

Nobody likes to feel they're being bamboozled

In our industry for example: a client will need a new website 'because it doesn't work on iPads or they've 'decided to move into ecommerce', they don't really care what code we use to get there, just as long as it works, looks good, and ultimately brings them results. What they do need is to know is that we are competent and pragmatic with our technology, and that we have the right tools and systems to deliver the perfect website for them.

Wow... I don't get it

We see too many websites that, without mentioning any names, where it is near impossible to work out what it is they're offering. Sadly they're often the most interesting creatively, with great lay-outs, innovative navigational themes and striking graphics. But as to informing us of what the company does, we're left feeling a little bit lost. Whilst we agree that the quest for innovation is a worthy pursuit, the mantra of form follows function should never be ignored or forgotten. Ironically, a lot of the culprits, once the site is eventually deciphered, profess to be website designers.

It's a process, and shortcuts can lead to disaster

The key to all of this is taking time to do the groundwork. When Jabberwokie puts together a new website proposal, we don't start with how we are going to develop it. We start with research, workshops and ideas. We look at the type of company and the audience they need to reach out to. We engage the information architects and UX team to work out the users optimum information journey. The creatives then provide the visual wonders that will become the site's concept from this skeleton. Once everybody is happy, we roll out our design alongside the communications team who, working closely with the client, assemble the content. Then, and only then do we get to building. By taking this approach, we avoid any issues with 'waiting for content' and working together with the client, we get the best results.

Challenge us to challenge you...

Send us a link to your website, either by commenting on this article, or email hello@jabberwokie.com. But don't tell us what you do... we'll try to work it out, and then reply with some feedback.

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